3/26/11

Rule #8: Go to your "customers"

The days of "you build it and they will come" are LONG gone ( A long long time ago)...Today you have to go to your "customers"...no matter where they are, on the web, mobile or even in distant star systems, or on frozen planets.
Keep in mind that it's not enough to go to them alone...once you get to them, you've got to make them understand why they should work with you and you've got to engage them and keep them engaged.

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